Congratulations! A well-built website means you have opened the door to online business, global marketplace, and ready to welcome your customers. But don’t forget, global market, in the same time means global competition.

Traffic is the lifeblood of your website. Without it, there is little point to the whole exercise.

Remember, your potential customers are NOT looking for you directly. Most of the time, they are looking for information, and solutions to problems. You need to get your business in front of these information-seekers, give them the information they are looking for and then offer them your products or services as solutions to their problems.
Where do they go for? Search engines! Google, Yahoo, MSN… to make search engines like your site and willing to present your site in leading position of the search result that is what we called SEO, Search Engine Optimization.
Unless you have a large advertising budget and can drive enough visitors to your site with paid advertising, the success of your site is largely determined by how well it ranks in the natural search engine results. You can of course buy search engine traffic via Pay-per-Click advertising such as Google AdWords, but your visitors are more likely to consider your site a creditable resource if they found it in the non-sponsored listings.
SEO is the way to make it works.