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Along with the WEB2.0 standardization design idea’s popularization, the many domestic large-scale open-door web sites already use the DIV+CSS manufacture method. From the practical application situation, this method is better than the method of using form to create web sites.

Now the majority of websites still use the way of form nesting content to manufacture the website. Although this method is quite familiar to us, It actually hinders one kind of website design method of better, more compatible, more nimble, moreover function more formidable, which is DIV+CSS.

The CSS web page layout’s significance manifests in the following aspect:

First, causes the page to load quickly.

Because the majority page codes are written in the CSS, it causes the page volume capacity becomes smaller. Relative to the form nesting way, DIV+CSS makes the page independent in more regions. When opening page, it loads stage by stage. It is not like the form nesting which circles the entire page in a big form, causing the load speed to be very slow.

Second, reduce the current capacity expense.

The page volume changes smaller. The browsing speed changes quicker. This causes the website controlling main engine current capacity to have the biggest superiority.

Third, make revising designs more effective.

Because of using the DIV+CSS manufacture method, when revising pages, it is easier and time-saving. According to the region content mark, it finds corresponding ID in CSS, which causes revising pages more convenient and also not to destroy other pages’ layout style.

Fourth, maintain visual uniform.

One of DIV+CSS most important superiority: maintain visual’s uniformity. The form nesting’s manufacture method will cause the show effect to the deviation between page and page, or between the region and region. DIV+CSS manufacture method uses CSS file to control all the pages, or all regions which has avoided the effect deviation between the different zones or the different pages.

Five, make web pages included well by the search engine.

Because the majority of HTML code and the content style have read in the CSS document, this causes in the homepage the textual material to be more prominent obviously, which is advantageous by search engine gathering including.

Sixth, have the affinity to web surfer and the browser. Because CSS contains rich style, it can make pages more flexible. It according to different browsers display can achieve the unity and no deformation of the show effect.

We say so many CSS layout significance and advantages, but also cannot despise CSS layout effects:

One, even for the web design expert it is also very easy to create problems, not mention the beginners.

Two, CSS web design elements are usually put in one external file, or several files. There may be quite complex, even if the CSS file is huge. So if the css files abnormal calls are abnormal, the whole website will become too horrible.

Third, although DIV+CSS solve most browsers’ compatibility problems, it also has abnormal in some browsers such as in Firefox browser.

Four, whether the DIV + CSS on search engine optimization, depends on the web design professional level, rather than DIV + CSS itself. DIV + CSS web design cannot guarantee to be helpful for search engine optimization, and even cannot guarantee to have more simple design code than HTML website, not mention that the search engine includes and ranks the websites not based on whether using the form and the CSS positioning. This is why many websites created by traditional form layout rank in the front of the search results, while many websites using CSS and web page standard still rank in the below.

Synthesizing the above discussion of DIV + CSS advantages and slightly, I think that we should not just follow the others. How to more effectively and more reasonability use WEB2.0 design standards takes a long time to learn and exercise. But how to use DIV+CSS better, I feel it needs practice and examination. After we accumulated the rich design experience, we can master well the skill.

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1 Artificially joining two Chinese double-byte blank space, only then can demonstrate the position shrinks effect.

2 point map or graph insertion

Point map is the picture of only one or a few pixels, which cannot be seen with the naked eye. When we insert the paragraph at the beginning of a point map, with HSPACE and VSPACE properties to adjust the point map space around and up and down to meet the paragraph shrinks.

We can also insert graphics, but the graphics color needs to use page background color. this method use IMG WIDTH and HEIGHT properties to adjust the graphic size to achieve indentation.

The insertion graph’s method needs us to grasp HSPACE and VSPACE size criterion to causes it just to keep two Chinese characters the position, which can be quite artistic.

3 The insertion of form without frame and content

This way is similar with the above inserting graphic mode. This form does not have the frame and content, which is the spatial form. Use WIDTH and HEIGHT property to adjust table size for indentation needs. It is more reliable in general to use the form to locate. I often use this approach to locate for the more complex pages. However, this method has a problem that may make the page’s source file larger. However, this method has a problem that may make the page’s source file larger. And therefore it is not the necessarily first choice to control the format.

4 Insert a special space character “&nbsp”.

“&nbsp” represents the non-demonstration space character. Insert a number “&nbsp” character in the middle with a semicolon (;) or separated by a space, you can achieve in Chinese paragraph indentation. However, you can only use the lowercase letter in Netscape 3.01, but in IE both uppercase and lowercase letters. These four methods are mainly concerned for the web design using HTML language. In some web authoring tools, such as the Netscape browser has a toolbar to specifically add a space, you can complete the paragraph indentation.

5 pre-format (PRE)

When showing the source documents with pre-form compilation, they will show according to the source documents’ typesetting inscription that the white line and the blank space can distinguish very clearly.

If the source document is:

<pre>

– pre-form demonstration ……

</pre>

Page will display according to your pre-set way to show that in front of “pre-format show” will empty out two characters location.

By the above method, we can solve the Chinese web design problems of paragraphs shrinks

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User behavior research work is to study the behavior of users. Through user behavior research we can better understand users and understand their demands.

In internet products, users access our site, we do web design for our website. A key question is how we can understand our customers. Who are they, with what kind of habits and preferences?

Fortunately, users visiting our site will leave some traces. That is their visit record. We can dig those records to analyze their behavior on our website to understand the custom and the attribute of users. Since then we can improve our website, optimize our page design, also optimize our products and do targeted promotion to the user some information. So the core of user behavior research is the analysis of user behavior.

What is the user behavior analysis and values standard? User behavior analysis is in the case of getting basic data of web visitor statistical analysis to some dates to discover the rule of visitors visiting the web site. And we should combine these rules with network marketing strategies to find what the existent problem in the current internet marketing campaign. And we need to make further amendments or re-provide the basis for the development of network marketing.

User behavior analysis should contain the following keystone analysis data: the time users stay in the site, bounce rate, returning visitors, new visitors, returning number and time interval of returning visits.

Analyze browsing habits between the two of registered users and non-registered users.

Analyze search engines, keywords, related keywords and keyword stations users are using.

Analyze what kind of entry form (ad or website link to entry) users choose is more effective.

Use the process that users visit the website to analyze whether the page structure design is reasonable.

Analyze web page hot spots map data and web page cover map data of users on the web site.

Analyze visits amount of users at different times and so on.

This is a quantitative analysis, mainly through quantitative analysis methods using data and model to interpret the users and reduce the real thing opposite to the screen.

This approach has already been widely used in many fields. A more successful case is the Personalized Learning System.

This is a platform for students learning and submitting work.

The system will judge the students knowledge mastery degree and study custom according to the students’ ate of progress of glancing over courses, the submitting schoolwork frequency and accuracy. Then it adjusts the course curriculum based on this to achieve the purpose of teaching according to ability. Analysis method is mainly Markov modeling for students browsing history.

In short, user behavior research is essential in web design. Doing user behavior research work well is a part of good web design.

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There are all kinds of web sites. Web page layout typesetting also varies. But why the layouts are different? What is the purpose of the different layout? Is there any basis to follow? Today we focus on layout and typesetting problem on web design.

First, web page layout and typesetting should not be that designers patch up to arrange for beautifying page, as the same that we often hear some designers saying “this place looks empty. I have to find something to put on it…” I think web page layout and typesetting based on page beautify and rich interface contact are both not desirable. Because the layout and typesetting is the embodiment of the importance degree of each module in web page and the possible concern focus of the customers. Reasonable layout typesetting should and must bear the responsibility to provide “the information we want to convey “quickly and efficiently to users.

So, what is the deciding factor of page layout and typesetting?

1 Web page layout and typesetting content derived from requirements. Page display the “News”, “sell” or to show the “bidding”, “user votes”. This should be based on project needs and the most primitive starting point. The page meet with what user demand asks it to possess which function module.

2 The form of web page layout and typesetting is determined by the level of importance of a module. How many modules a page exist? How is their show form? We have to consider the importance of each module, important information and important function module “upper left” show. This is because these places are more attractive from a position of location to achieve “outstanding emphases”.

3 Web page layout and typesetting must first respect user habits. The above saying of “The form of web page layout and typesetting is determined by the level of importance of a module”, however, does the important module have to show as “upper left”?

Not necessarily. Because the “upper left” a relative concept, that is to try to make important information in the customer easily found location. But different users have different habits, and this requires us to respect the basis of the user used to make up the page layout. Take Chinese Web site pages and English Web site page for example, the functional module a page needs to show is same (the importance of the module is also same). However, this time in addition to compliance with “The form of web page layout and typesetting is determined by the level of importance of a module”, we do web design through a consideration of the Chinese and English user browsing habits differences.

In a word: page layout and typesetting cannot be so free!

Recommendation: In the product development process, standardize product development processes as much as possible. Page layout and typesetting should be handed over to the interaction designers to do, instead of Visual designers. If visual designers are interaction designers, it also needs more consideration of thereunder for this page layout and typesetting.

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Many e-commerce websites landing pages are placed a large amount of information. The logic is simple: the more information, more users. Unfortunately, people of online shopping are always very picky.

Jacob Nielson reported that network users in selecting and purchasing process, becomes more and more impatient. They will not take the time to find information online according to the category or product description. Most people prefer to use convenient search engines. If the user cannot find what he wants, the deal falls through.

This allows simple web design to become the key. Especially when you need sales, it can let the user find information more quickly. If a page filled with a lot of useless text, widget, or unrelated products, then this page can be said to have set aside the.

However, some e-commerce web sites are on the contrary. They like the “multipoint flowering” to give potential customers as much choices. They add on a web page with many useless information, advertising and related products, instead of clearly one page with one product.

Fewer products means that more attention

Many Internet companies might have forgotten that one of the basic rules of e-commerce: the simpler of online shopping, the better is. You can buy DVD by click a few mice on Amazonno. Who will want to run a few kilometers away to buy? If the shopping process is simple and quick, the customer will not even mind spending more money or some time.

Here is a set of time-tested methods, any designer or web developer can learn, lest the bad page layout driving customers away.

Only what you need

One of the most important aspects of simple web design is that the site only shows the products you want to sell. But this is not to say you cannot show a lot of information to users.

Reduce the number of clicks

The less of the numbers customers click to reach the desired page, possible for you is the higher return.

“Grandma” rules

If your grandmother (or any elderly person) can learn how to purchase the products by your web site, the product was purchased by the great chance. Useless information can quickly put your grandma’s confused.

Reduce columns

Every time you add a sub-column, the space of the displayed contents is cut down. What customers do not want on the page takes up so much area, which cannot stress the main products.

Minimize operator menu

Showing related products should avoid irrespective interference and drive customers’ acquisitions process.

Keep tidy

A clean design can let visitors have good mood. Spend more time to make sure that your page layout appearance is beautiful, so there will be a returning customer.

Designers should survey web design from a customer perspective. Will you shop on the web site you design?

Each site will require different types of layout, drawings, and articles in order to sell products. But as a designer, he has some multiplier approach:

Weigh every word

Delete useless elements

Use the elegant color and boldly stay white

Control the amount of information every time visits see

Remember that people online shopping is always very picky.

Remember that people of online shopping are always very picky. They do not dawdle in the selection of goods, but will use search engines search for key words to find what they want. Website can only use a not large interface to attract these potential customers. A tasteful and clean design can make the concern concentrate on the product (rather than anything others), and help customers to more quickly find what they want. So, we need know all about these to make our web design successful and our web site attractive.

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Relative to Google such Internet gangster, Facebook Web2.0 gangster operating philosophy still glows with mystery and fresh. Let us learn the Facebook user experience which is completely different with the internet companies with the 1.0. It is very interesting.Its philosophy is helpful for web design.

1 “The opposite of love is not hate. It is indifference”.

Recently, YouTube is revising. It cancels the original five-star rating system, just choosing “like “or “unlike”. In other words, love and hate are the feedback and interaction of user experience, but Indifference is a greater degree of hate. The most common reaction is ignoring you. Therefore, the user experience excavating now becomes so important.

Facebook founder Zuckerberg is the fierce opposition of the user remains unmoved in the revision. His lung power lies in a deep understanding of user experience.

2 The best design is to reduce design.

Do subtraction, by retreating, matching with all platforms.

3 Would rather be chicken head, than phoenix tail.

Facebook has a distinct first philosophy. Get one by one. For an example: before Facebook opened up to other schools, it won 3000 users of the Harvard Square. 3000 users to the vast majority of web sites is not worth mentioning figures ,but for Harvard of 5000 undergraduate schools, is equal to firmly occupy the Harvard Market. After dominating absolute advantage in a market, Facebook opens up to Boston University around and slowly extended to other Universities as Ivy League University. Until then it would be prudent to join a high school, than is the company. Until a later, all users are allowed to register.

4 Powerful data excavating

Facebook every day creates 250T data. These data enters Hive cluster composition of thousands of computer and calculates than, fast produces answers to all questions. Most critical is that Facebook excavates date not the same with search engines such as Google. Google’s data flow displays the current, and Facebook’s date stream displays the future.

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Technology is not the most important of all. One designer does not understand the market’s is always only a manual worker. Everyway, art for art’s sake, or technology for technology’s sake in this era is destined to be failure. Designers should ponder web design from a market perspective.

Ponder web design from a market perspective: details determine success or failure.

Many large companies spend a great deal of money in business website development and maintenance, but really useful sites are very few and the spending is almost equal to waste. 95% of the company web sites usually do not play a useful role.

Little things, big problems

1 “Contact” should not be staged at The Empty City.

With no contacting phone number, how it allow the user to trust? With the phone number, many companies do not even reply to the user’s e-mail. This can imagine that business websites just announcing the contact can have little meaning.

2 There is a defect in the on-line form.

Functionally, online forms and electronic mail are the two commonly used online contact manners which can implement user communication purposes. But the effect is quite difference. Online forms are that users through a browser interface fill out their contact information and questions. Then it is online submitted to the site. It is dealt with by the appropriate management personnel. Because the form can be set some formative content, information submitted through online forms is easier than normal email to classification of treatment. Therefore it is welcomed by some web sites.

3 Free e-mails have many questions.

Using free email as a business application, not only affects the corporate image, and even leads to greater losses. Free mailboxes have many defects. Even without considering technical factors and limitations of service providers, in normal use and circumstances sometimes it will lead to serious consequences. As a relatively invisible problem, that is free e-mail confidentiality issues.

Ponder web design from a market perspective: web design project

1 The communication between traditional corporate and customers and information delivery are by mail, phone, fax, and other media. Now with a network, a company sets up its own web site and then many things will become quite efficient and convenient. The advantages of the company establishing web site may be summarized into four words: faster, more, real, save.

2 Site planning

The success of a web site has a very important relationship with the site planning before creating the site. Before establishing a web site you should clear the purpose of creating the site, determine the functionality of the site, and determine the site size and input costs make the necessary market analysis. Only detailed planning can avoid appearing many issues in website construction and make it smoothly.

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User experience of your website is not high. The reasons are many. As a whole, the reasons are the following ten.

1 _Blank control is not strong.

Sometimes it is too much, which cause the link to be set to open in the new window. This can consume a lot of computer resources, affecting the speed of the user to access the IE.

2 Web pages loading speed is slow.

The online authority network media researched that if the web page display time is more than ten seconds, also does not appear, most users will not want to wait and close this page.

3 Out information is too much.

OUT, is outdated. User opens your site and see the information which other sites have had N months ago. This reduces the favorite degrees of user to your site. And it directly impacts your Web site brand image.

4 FLASH animations are too many.

The advantage of FLASH is to increase web site vitality. But too much, just the opposite, it causes the result of very large files. It will occupy user CPU. And SEO also does not like.

5 The web page is too long.

How many people will read the subjacent content in your website? Many users do not use the scroll bars to read. Basic they only read the content in the first screen.

6 dead links and error links are too many.

There are too many dead links and error links on your web site. Just think if you look for information on the Internet, you came across this situation, you also wouldn’t like. Users also do not like this situation.

7 Humanization of the navigation website is weak.

Now people advocates humanism. Navigation site of weak humanized reduce user experience mostly. When users access the Web site, it is not easy to find the content they want. They do not know how to use your navigation map. Maybe, next time will never come.

8 There is no standard form of links.

The web site should have a unified standard form of link. There is difference between words with no link and link. If the link is in the pictures, it is recommended to add Alt attribute.

9 File name is cumbersome.

File directory and file names are cumbersome. On the one hand, the search engine does not like, on the other hand the user experience will also be low. Almost 100% of people after entering the URL will use the browser cache. The directory file is too cumbersome, which is placed in a very subjacent place in the browser cache. The probability of users’ second access is very small.

10 After turning off the page it will pop up ads box or the prompt box. Many people think that it is annoying.

Knowing the 10 reasons, when we are doing web design, we should be aware of these.

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First, a comprehensive understanding of competitors

Search the key words in Baidu and Gougou to see if there is an associated web site. If not, congratulations. Initial position is good. If so, enter the website to have a look. There are several values of note: PR value, content completeness, the number of pages indexed by search engine, backlinks number and whether a top-level domain name is. Record the data! It is useful to you.

Secondly, a comprehensive understanding of the target population

Put some posts similar to survey in the relevant forums, and see how many people get back to you! If a reply is too small, it is very likely that your location is not supported. In general, many people who reply your post will also give some advices to you. Chat more with the surrounding and online friends and tell them your ideas. You will receive adequate guidance. Try to find the “common” between you and the target population. What is the common? That is Great minds think alike. This can develop your site. Do not go its own way. Your site is for everyone to see, not yourself.

Third, a subdivision of the target population

This is important. Our website is for whom to visit. Perhaps is all subjectivel.But objectively not the best. If an e-commerce web site, your target populations are all people. 3000IP flow every day, what income do you think your website give to you? Similarly, your target group is part of the people and 3000IP flow every day. You compare, which gives you maximum return?

Website localization is a very complex process and also a wide range. Here, I just preliminary talk about it.

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There are numerous sites offering free information, pictures and other content to visitors on the internet. People get free countless website content through the internet. What does the web site rely for survival? Most Web sites set up in order to make money. So who help the website earn money? Who pay for the website operating cost? The answer is that advertisers pay for a click on the advertisement. These ads are placed in the millions of blogs, shopping site, search engines and other web pages. The fee pays for the operation of most websites. By far the most popular advertising model is pay-per-click (PPC).

How does the PPC mode work?

In fact, according to the advertiser’s requirements the websites place ads on their web pages. Ad position determines the number of times ads viewed. Each time an internet user clicks on the ads and then the site would get corresponding advertising. In the pay-per-click model, advertisers only pay page advertising page views. When the potential customer actually clicks on the ad to visit the website for more information or make a purchase. Advertisers do not have to pay the cost to the site.

How is ads-placement?

PPC advertising is placed by matching specific keywords and related population, locating potential users. When Internet users search the search engines (Baidu, Google, etc.) to find those keywords, the right ads will appear in the search results page. These ads are usually called “sponsored ads” and the appropriate link is “sponsored links”, “Sponsored Links” or “Sponsor Website”. Search engines do so, as PPC is also an important way of website to make money through the network.

What are the shortcomings of PPC advertising model?

Although the new search engine technology or Web technology has enhanced the click fraud control, but click on cheating remains pervasive. Click fraud has a direct effect on the PPC ads. So PPC advertising question is how to effectively control. Each advertising models has the advantages and disadvantages. We cannot simply say which is better. I would like to combine the use of multiple models.

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