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Many e-commerce websites landing pages are placed a large amount of information. The logic is simple: the more information, more users. Unfortunately, people of online shopping are always very picky.

Jacob Nielson reported that network users in selecting and purchasing process, becomes more and more impatient. They will not take the time to find information online according to the category or product description. Most people prefer to use convenient search engines. If the user cannot find what he wants, the deal falls through.

This allows simple web design to become the key. Especially when you need sales, it can let the user find information more quickly. If a page filled with a lot of useless text, widget, or unrelated products, then this page can be said to have set aside the.

However, some e-commerce web sites are on the contrary. They like the “multipoint flowering” to give potential customers as much choices. They add on a web page with many useless information, advertising and related products, instead of clearly one page with one product.

Fewer products means that more attention

Many Internet companies might have forgotten that one of the basic rules of e-commerce: the simpler of online shopping, the better is. You can buy DVD by click a few mice on Amazonno. Who will want to run a few kilometers away to buy? If the shopping process is simple and quick, the customer will not even mind spending more money or some time.

Here is a set of time-tested methods, any designer or web developer can learn, lest the bad page layout driving customers away.

Only what you need

One of the most important aspects of simple web design is that the site only shows the products you want to sell. But this is not to say you cannot show a lot of information to users.

Reduce the number of clicks

The less of the numbers customers click to reach the desired page, possible for you is the higher return.

“Grandma” rules

If your grandmother (or any elderly person) can learn how to purchase the products by your web site, the product was purchased by the great chance. Useless information can quickly put your grandma’s confused.

Reduce columns

Every time you add a sub-column, the space of the displayed contents is cut down. What customers do not want on the page takes up so much area, which cannot stress the main products.

Minimize operator menu

Showing related products should avoid irrespective interference and drive customers’ acquisitions process.

Keep tidy

A clean design can let visitors have good mood. Spend more time to make sure that your page layout appearance is beautiful, so there will be a returning customer.

Designers should survey web design from a customer perspective. Will you shop on the web site you design?

Each site will require different types of layout, drawings, and articles in order to sell products. But as a designer, he has some multiplier approach:

Weigh every word

Delete useless elements

Use the elegant color and boldly stay white

Control the amount of information every time visits see

Remember that people online shopping is always very picky.

Remember that people of online shopping are always very picky. They do not dawdle in the selection of goods, but will use search engines search for key words to find what they want. Website can only use a not large interface to attract these potential customers. A tasteful and clean design can make the concern concentrate on the product (rather than anything others), and help customers to more quickly find what they want. So, we need know all about these to make our web design successful and our web site attractive.

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Relative to Google such Internet gangster, Facebook Web2.0 gangster operating philosophy still glows with mystery and fresh. Let us learn the Facebook user experience which is completely different with the internet companies with the 1.0. It is very interesting.Its philosophy is helpful for web design.

1 “The opposite of love is not hate. It is indifference”.

Recently, YouTube is revising. It cancels the original five-star rating system, just choosing “like “or “unlike”. In other words, love and hate are the feedback and interaction of user experience, but Indifference is a greater degree of hate. The most common reaction is ignoring you. Therefore, the user experience excavating now becomes so important.

Facebook founder Zuckerberg is the fierce opposition of the user remains unmoved in the revision. His lung power lies in a deep understanding of user experience.

2 The best design is to reduce design.

Do subtraction, by retreating, matching with all platforms.

3 Would rather be chicken head, than phoenix tail.

Facebook has a distinct first philosophy. Get one by one. For an example: before Facebook opened up to other schools, it won 3000 users of the Harvard Square. 3000 users to the vast majority of web sites is not worth mentioning figures ,but for Harvard of 5000 undergraduate schools, is equal to firmly occupy the Harvard Market. After dominating absolute advantage in a market, Facebook opens up to Boston University around and slowly extended to other Universities as Ivy League University. Until then it would be prudent to join a high school, than is the company. Until a later, all users are allowed to register.

4 Powerful data excavating

Facebook every day creates 250T data. These data enters Hive cluster composition of thousands of computer and calculates than, fast produces answers to all questions. Most critical is that Facebook excavates date not the same with search engines such as Google. Google’s data flow displays the current, and Facebook’s date stream displays the future.

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Technology is not the most important of all. One designer does not understand the market’s is always only a manual worker. Everyway, art for art’s sake, or technology for technology’s sake in this era is destined to be failure. Designers should ponder web design from a market perspective.

Ponder web design from a market perspective: details determine success or failure.

Many large companies spend a great deal of money in business website development and maintenance, but really useful sites are very few and the spending is almost equal to waste. 95% of the company web sites usually do not play a useful role.

Little things, big problems

1 “Contact” should not be staged at The Empty City.

With no contacting phone number, how it allow the user to trust? With the phone number, many companies do not even reply to the user’s e-mail. This can imagine that business websites just announcing the contact can have little meaning.

2 There is a defect in the on-line form.

Functionally, online forms and electronic mail are the two commonly used online contact manners which can implement user communication purposes. But the effect is quite difference. Online forms are that users through a browser interface fill out their contact information and questions. Then it is online submitted to the site. It is dealt with by the appropriate management personnel. Because the form can be set some formative content, information submitted through online forms is easier than normal email to classification of treatment. Therefore it is welcomed by some web sites.

3 Free e-mails have many questions.

Using free email as a business application, not only affects the corporate image, and even leads to greater losses. Free mailboxes have many defects. Even without considering technical factors and limitations of service providers, in normal use and circumstances sometimes it will lead to serious consequences. As a relatively invisible problem, that is free e-mail confidentiality issues.

Ponder web design from a market perspective: web design project

1 The communication between traditional corporate and customers and information delivery are by mail, phone, fax, and other media. Now with a network, a company sets up its own web site and then many things will become quite efficient and convenient. The advantages of the company establishing web site may be summarized into four words: faster, more, real, save.

2 Site planning

The success of a web site has a very important relationship with the site planning before creating the site. Before establishing a web site you should clear the purpose of creating the site, determine the functionality of the site, and determine the site size and input costs make the necessary market analysis. Only detailed planning can avoid appearing many issues in website construction and make it smoothly.

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User experience of your website is not high. The reasons are many. As a whole, the reasons are the following ten.

1 _Blank control is not strong.

Sometimes it is too much, which cause the link to be set to open in the new window. This can consume a lot of computer resources, affecting the speed of the user to access the IE.

2 Web pages loading speed is slow.

The online authority network media researched that if the web page display time is more than ten seconds, also does not appear, most users will not want to wait and close this page.

3 Out information is too much.

OUT, is outdated. User opens your site and see the information which other sites have had N months ago. This reduces the favorite degrees of user to your site. And it directly impacts your Web site brand image.

4 FLASH animations are too many.

The advantage of FLASH is to increase web site vitality. But too much, just the opposite, it causes the result of very large files. It will occupy user CPU. And SEO also does not like.

5 The web page is too long.

How many people will read the subjacent content in your website? Many users do not use the scroll bars to read. Basic they only read the content in the first screen.

6 dead links and error links are too many.

There are too many dead links and error links on your web site. Just think if you look for information on the Internet, you came across this situation, you also wouldn’t like. Users also do not like this situation.

7 Humanization of the navigation website is weak.

Now people advocates humanism. Navigation site of weak humanized reduce user experience mostly. When users access the Web site, it is not easy to find the content they want. They do not know how to use your navigation map. Maybe, next time will never come.

8 There is no standard form of links.

The web site should have a unified standard form of link. There is difference between words with no link and link. If the link is in the pictures, it is recommended to add Alt attribute.

9 File name is cumbersome.

File directory and file names are cumbersome. On the one hand, the search engine does not like, on the other hand the user experience will also be low. Almost 100% of people after entering the URL will use the browser cache. The directory file is too cumbersome, which is placed in a very subjacent place in the browser cache. The probability of users’ second access is very small.

10 After turning off the page it will pop up ads box or the prompt box. Many people think that it is annoying.

Knowing the 10 reasons, when we are doing web design, we should be aware of these.

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First, a comprehensive understanding of competitors

Search the key words in Baidu and Gougou to see if there is an associated web site. If not, congratulations. Initial position is good. If so, enter the website to have a look. There are several values of note: PR value, content completeness, the number of pages indexed by search engine, backlinks number and whether a top-level domain name is. Record the data! It is useful to you.

Secondly, a comprehensive understanding of the target population

Put some posts similar to survey in the relevant forums, and see how many people get back to you! If a reply is too small, it is very likely that your location is not supported. In general, many people who reply your post will also give some advices to you. Chat more with the surrounding and online friends and tell them your ideas. You will receive adequate guidance. Try to find the “common” between you and the target population. What is the common? That is Great minds think alike. This can develop your site. Do not go its own way. Your site is for everyone to see, not yourself.

Third, a subdivision of the target population

This is important. Our website is for whom to visit. Perhaps is all subjectivel.But objectively not the best. If an e-commerce web site, your target populations are all people. 3000IP flow every day, what income do you think your website give to you? Similarly, your target group is part of the people and 3000IP flow every day. You compare, which gives you maximum return?

Website localization is a very complex process and also a wide range. Here, I just preliminary talk about it.

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There are numerous sites offering free information, pictures and other content to visitors on the internet. People get free countless website content through the internet. What does the web site rely for survival? Most Web sites set up in order to make money. So who help the website earn money? Who pay for the website operating cost? The answer is that advertisers pay for a click on the advertisement. These ads are placed in the millions of blogs, shopping site, search engines and other web pages. The fee pays for the operation of most websites. By far the most popular advertising model is pay-per-click (PPC).

How does the PPC mode work?

In fact, according to the advertiser’s requirements the websites place ads on their web pages. Ad position determines the number of times ads viewed. Each time an internet user clicks on the ads and then the site would get corresponding advertising. In the pay-per-click model, advertisers only pay page advertising page views. When the potential customer actually clicks on the ad to visit the website for more information or make a purchase. Advertisers do not have to pay the cost to the site.

How is ads-placement?

PPC advertising is placed by matching specific keywords and related population, locating potential users. When Internet users search the search engines (Baidu, Google, etc.) to find those keywords, the right ads will appear in the search results page. These ads are usually called “sponsored ads” and the appropriate link is “sponsored links”, “Sponsored Links” or “Sponsor Website”. Search engines do so, as PPC is also an important way of website to make money through the network.

What are the shortcomings of PPC advertising model?

Although the new search engine technology or Web technology has enhanced the click fraud control, but click on cheating remains pervasive. Click fraud has a direct effect on the PPC ads. So PPC advertising question is how to effectively control. Each advertising models has the advantages and disadvantages. We cannot simply say which is better. I would like to combine the use of multiple models.

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In the eyes of ordinary people, “website” is almost on behalf of the “Internet”. The value of the website itself was being constantly found by people and continually recognized. “How to design a successful website?” has become the question more and more web designers are thinking and concerning. I am engaged in web design for two years. I have put forward my own ideas, welcoming experts pointing.

web design needs to consider many factors, from the pre-positioning of the start site, set web framework, collating information, to design link in specific production, to final commissioning, publishing and advertising. Here we just from designers view to discuss how to do web design. In this article, we will focus on the overall style and color matching.

1. Determine the overall style of the web site

The overall style of the web site and its design is the most difficult to learn. Extremely difficult is no fixed pattern which can be referenced and imitated. For a topic, any two people cannot work out exactly the same web site. Style is abstract, referring to the comprehensive experience by a site’s overall image to web visitors. The “overall image” includes site CI (logo, colors, fonts, and slogans), page layout, navigation, interactivity, text, tone, content value, existence, the site honors and many other factors. For example: we feel that NetEase is approachable, Disney is lively, and IBM is the professional and serious. These are the different feelings by websites to people.

Here, I offer you some experience for reference:

1. Place your flag logo in the most prominent location of each page.

2. Highlight your standard colors.

3. Summary a publicity slogans reflecting your website soul.

4. The same type of images has the same effect. For instance, the title character all use shadow effects. So, all the settings of the headword shadow effect should be fully consistent.

2. Web color matching

Whether of the graphic design or web design, color is the most important. When we are far away from the display, we see no beautiful layout or beautiful picture, but the web page color. There are many on the principle of color. We can see related design books, which is beneficial to systematically understand. Here we just want to tell you some matching web page color tips.

1. Adopt a color. In this case, select a color, and then adjust the transparency or saturation, generate new colors for web pages. Such page looks unified color and layered.

2. Use two colors. First, choose one color, and then select its contrasting colors. Use a color system. Simply speaking is to use one feeling of colors such as blue, yellow, green or soil yellow, soil grey, soil blue.

In matching page color, we also remember some misunderstandings:

1. Do not use all colors. Control in three colors.

2. The contrast of the background and the foregoing words must be large In order to highlight the main text (Never use a complex pattern as the background.).

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The blue color system really includes a variety of colors, from dark blue to light blue. Dark blue color system is considered as beautiful, luxurious, serious or analytic. While the lighter blue system represents the clean, quiet and clean. The color combined with light blue and dark blue, sometimes will be used as the color of the Bank, that expresses stability, trust, energy and power. This is why it is often used in corporate website.

Blue is a natural color associated with the sky and the ocean. It has the effect of making people clam. And it is considered a very good color which can be used in a bedroom, because it will help you to sleep.

While red can convey a strong emotion and passion, blue for granted will be associated with sadness and depression.

The same as the red, blue for a lot of people can mean many things. Some things are what you need to know in your web design. Who is your target audience? What reaction they will have for the blue color in website, logo or a poster？

Blue and white are neat and clean. And they are often used together. We are very familiar with these icons which use blue and white together such as BMW,IBM,Adidas and so on.

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Have you heard other people mention FTP? Have you heard that they need good FTP client? In fact, FTP is an easy concept to understand.

FTP means File Transfer Protocol. What exactly is that file transfer agreement? The easiest way to understand is that FTP is a way to transmit files from one computer to another computer through network. Assume that the Internet is a large network and FTP is your process of obtaining files from another computer. Typically, another computer means your virtual hosts, in essence, it is a computer.

Assuming your web page file needs to be transmitted in seconds, then you do not need to organize all the content. In the high-speed network transport State, we can quickly complete the file transfer.

Before the Internet age, FTP occurs. It first was used as a series of text commands and through the network and transfer files between computers. Now it does not change the original purpose, and is constantly developing. You might say so “Now we use SmartFTP or CuteFTP to transfer files”.

Many FTP programs have this feature. You may often use FTP programs to connect to the server and to upload files, documents and folders.

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We know that when we use the style sheet to define a style, we can define the ID or define the class, for example:

ID Method: #test {color: #333333}, to call the content of <div>content <div> in pages

CLASS Method:. Test (color: # 333333), to call the content of <div class=”test”>content <div> in pages.

A page of id can only be used once; class can be referenced many times.

Someone asks, as if it makes no difference between ID and class .I use multiple ids in my page and the displays in IE are normal. Do multiple IDs have any impact?

Answer: the first impact is not available through W3 validation.

In the page display, current browsers also allow you to make this mistake: with multiple identical ID, in normal circumstances it can also display properly. But when you need to use JavaScript to control this div through ID, the error occurs.

ID is a label used to distinguish between the structure and content, which is like your name. If a house has two individuals with the same name, there will be confusion.

Class is a style, which can be set in any structure and content, like a garment;

Conceptually, that is not the same:

ID is to find the structure / content first, then to give it the definition of style; class is to definition a style well first, then set to the number of structure / content.

Web standards hope we use stringent habits to write code.

For example: You can use <b></b> to show bold, you can also use <strong></strong> to display, but the W3C suggestion is to <strong>, because <strong> has more semantic.

If you do not pay attention to these details, and think no matter, then you don’t need to transition to xml, and there’s also no need to learn web standards. Because web standards application begins from these small details changes, otherwise using current html is also ok.

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