What is CRM?
CRM stands for Customer relationship management. Which consists of the processes a company uses to track and organize its contacts with its current and prospective customers. CRM software is used to support these processes; information about customers and customer interactions can be entered, stored and accessed by employees in different company departments. Typical CRM goals are to improve services provided to customers, and to use customer contact information for targeted marketing.

Function of CRM Systems

Market management
  • Analysis of existing customer data
  • Personalized market information
  • Sales forecasting function
Sales management
  • An effective, fast and safe transaction
  • Order and contract management system
Sales support and service
  • Call Center Service
  • Tracking the status & implementation of orders and contracts
  • Timely treatment of invoice
  • Maintenance for the products
  • Records of product’s claim and return
Competitor analysis
  • Records of major competitors.
  • Record the main competing products.
Advantages of CRM Systems
  • Improve sales
    CRM system accurately understand the customer’s needs through its multi-channel information, which largely increase the probability of sales success; then improve sales amount.
  • Increase profit margins
    CRM system help the businessmen learn more about their customers, such as their customers’ interest; in this way the sales transaction will be more effectively avoiding the blinding sales, which in turn improve sales.
  • Improve customer satisfaction
    CRM systems provides multiple communication channels to the customers, meanwhile it keeps the data consistent and coherent in the communication channels. With the consistent and coherent dates sales department can make quick and correct response to the customer’s require. The customer would feel very satisfied with the right products; at the same time they will be willing to maintain effective business relations with your company.
  • Reduce the market cost of sales
    CRM system classifies the customers carefully as their characteristics, and then sales department will develop and implement the strategy accordingly, which will save time and money.